Skip to main content

Less Clutter. Less Noise. pt. 2

Our brains process information differently today than they did five years ago.

Culture isn’t shutting down, it’s just shifting and the space in which we interact looks different.

There is simply too much information and not enough time to take it all in. However, people will take time to read or hear something that reinforces an opinion they already have or speaks to a real need in their life.

Reach fewer people more times

  • People only pay attention to what their brain tells them they need
  • Start thinking of something & then you see it everywhere
  • People’s needs drive what they pay attention to
  • A felt need is anything people consciously lack, desire or need help with

What unique value can people get from you that make it worth the hassle of changing their schedules? Consider what they can find or experience at your church that they can’t anywhere else.

How does your programming fit into the grind of their lives?

What we are familiar with we cease to see.

Many of us are trying to relate to people in a world that no longer exists.

How do you see the world? As it is or the way you are?

I seriously don’t have the time or patience to figure out what they say is important, especially when they communicate that everything is important.

Research says that after 2 announcements, people stop listening. We believe there are so many important things that “have to be said” during the service, we just can’t control ourselves. We think if we don’t say it, people won’t hear it. Well, they’re not listening anyway.

What have we fallen in love with that is not as effective as it used to be? Where are we working hard with little return? What are we doing out of habit without remembering why? Where are we manufacturing energy?

What’s the number one way to get the word out about your church (and keep people coming back)?

  • Flyers? No.
  • Website? No.
  • Banners? No.
  • Advertising? No.
  • Free stuff? No.

None of these things are bad. They can help. But they’re supporting characters. The number one ways to get the word out about any organization is through the words and actions of the people in the organization. Every person in your church is like a walking billboard. 

Before you spend money on marketing, spend money improving the people skills of your people. 

Seriously. Buy the book. 

Comments

Most Read

Why Some Experienced Clergy (and Lay People) Have a Hard Time When Younger Clergy Take Renewal Leave

This is a guest post from my very own dad! He's a United Methodist pastor serving in Bend, Oregon. I enjoy chatting church leadership with my dad and it's fascinating to see how our generational differences bring different perspectives to our calling as pastor. We need each generation to walk with each other as we figure it out in this new world. We've been reflecting lately as I finished up a renewal leave and he prepares to retire this June. 
By David Beckett
I fall into the category of experienced clergy which is a polite way of saying I am old. I’ve been pastoring for nearly 40 years. When I was a young pastor my role models were mostly white males who presented an image of success that equated with dedication, overwork, and sacrifice. My first senior pastor talked about the 20 hr/wk he invested in sermon preparation. And he expected his staff to work beyond their stated hours. During those three years of full time seminary and a large youth group I put in up to 80 hr/…

Why pastors need collaboration, not competition

There's competition in every industry. Some get promoted over others. Some work incredibly hard but their gifts go unnoticed. Others do good work and people assume they're fine but underneath, they feel like they could never be honest about how hard life is in this season. People spend more energy figuring out how they measure up in a work culture instead of doing the actual work.

Competition itself implies there are two sides.

I remember field days at my elementary school in Alaska. The half-frozen spring ground was covered with clumps of dirty gray snow. Jackets were thrown on the ground as the fourth graders tried to beat the fifth graders at tug of war. Rope burns were shrugged off as sweat dripped down our young faces. We were determined to beat those fifth graders. Our pride was on the line.

Whether you're a fourth grader or an ad manager at a fancy marketing agency or a senator trying out for attorney general, competition runs deep in our DNA.

We want to be the bes…

99 sheep

Reading Matthew 18:10-14 on this cloudy Anchorage summer morning. Parable of the Lost Sheep. A guy owns 100 sheep. They belong to him. These sheep are loyal and depend on their owner for everything. But then one wanders away. I wonder if this sheep wandered on purpose or accident?

The guy leaves the 99 sheep grazing on the hillside to look for the sheep who got lost. One word in verse 13 jumped out to me. "Andifhe finds [the sheep]...he is happier about that one sheep than about the 99 that did no wander off." IF he finds it. This guy who owns the sheep probably knows the hillside very well and knows his sheep's behavioral patterns. But he may not find this lost sheep. 

When someone wanders off, it's up to them if they want to get found. 

When it comes to our connection to God, some of us may wander on accident. Or on purpose. 

We wait for someone to rescue us. Bring us back. Make it okay. But we have to turn towards the one rescuing us. God will leave the other 99 sheep…